職位描述
戰略與社區管理
Becoming part of Mercedes-Benz means finding your individual role and workspace to unleash your talents to the fullest. It means becoming your best self in a global automotive company that has the goal to build the most desirable cars in the world. Empowered by visionary colleagues who share the same pioneering spirit.
Together for excellence.
Objectives
Responsible for developing overall D&C strategy, steering & driving digital transformation direction, MB community operation, and lead change management. This position is also required to do the departmental budget planning and control based on the internal stakeholders (D&C E3 teams) and external parties’ alignment, and to deliver and facilitate impactful communication and digital outcomes.
Task Designation
Digital Strategy Development
? Develop comprehensive digital transformation roadmap and annual strategy, ensuring alignment with business goals and technological advancements
? Ensure the streamlined To-C business architecture and To-C touch point structure from overarching view
? Establish performance mechanism and OKR system to track progress, such as digital leads and conversion, digital revenue growth and process efficiency improvements
? Collaborate with IT/RD to optimize the process to ensure agile and flexible development to better fulfill business demands
? Ensure one data governance frameworks enhance cross-departmental data utilization
? Explore new digital technologies to expand internal digital capabilities
? Design internal upskilling programs to bridge workforce skill gaps
? Digital related budget planning and control
Digital Transformation and Steering
? Manage the D&C capability map; conduct annual reviews and external benchmarking for gap analysis
? Define and implement processes, IT solutions, and data requirements to support digital strategy
? Steer the “BMBS Digital & Customer Engagement Committee” to ensure the customer satisfaction/promotion and digital business development
MB Community Operation
? Annual customer engagement strategy development and activity planning
? Business KPI setting
? MB Community operation and management
? App/community platform function plan and development
Budget and Strategy Management
? Steer FC03, FC09, and MBBP processes across departments in alignment with the controller
Education: Bachelor’s degree or above in Marketing, Business Administration, Digital Strategy, or related fields.
Experience: Minimum 8 years of experience in strategic planning, customer engagement, or digital transformation roles, preferably in automotive or premium consumer industries.
Skills:
? Strong analytical and strategic thinking.
? Proficiency in data-driven decision-making and digital tools.
? Excellent stakeholder management and communication skills.
? Familiarity with change management methodologies and OKR frameworks.
Together for excellence.
Objectives
Responsible for developing overall D&C strategy, steering & driving digital transformation direction, MB community operation, and lead change management. This position is also required to do the departmental budget planning and control based on the internal stakeholders (D&C E3 teams) and external parties’ alignment, and to deliver and facilitate impactful communication and digital outcomes.
Task Designation
Digital Strategy Development
? Develop comprehensive digital transformation roadmap and annual strategy, ensuring alignment with business goals and technological advancements
? Ensure the streamlined To-C business architecture and To-C touch point structure from overarching view
? Establish performance mechanism and OKR system to track progress, such as digital leads and conversion, digital revenue growth and process efficiency improvements
? Collaborate with IT/RD to optimize the process to ensure agile and flexible development to better fulfill business demands
? Ensure one data governance frameworks enhance cross-departmental data utilization
? Explore new digital technologies to expand internal digital capabilities
? Design internal upskilling programs to bridge workforce skill gaps
? Digital related budget planning and control
Digital Transformation and Steering
? Manage the D&C capability map; conduct annual reviews and external benchmarking for gap analysis
? Define and implement processes, IT solutions, and data requirements to support digital strategy
? Steer the “BMBS Digital & Customer Engagement Committee” to ensure the customer satisfaction/promotion and digital business development
MB Community Operation
? Annual customer engagement strategy development and activity planning
? Business KPI setting
? MB Community operation and management
? App/community platform function plan and development
Budget and Strategy Management
? Steer FC03, FC09, and MBBP processes across departments in alignment with the controller
Education: Bachelor’s degree or above in Marketing, Business Administration, Digital Strategy, or related fields.
Experience: Minimum 8 years of experience in strategic planning, customer engagement, or digital transformation roles, preferably in automotive or premium consumer industries.
Skills:
? Strong analytical and strategic thinking.
? Proficiency in data-driven decision-making and digital tools.
? Excellent stakeholder management and communication skills.
? Familiarity with change management methodologies and OKR frameworks.
工作地點
北京朝陽區望京街8號戴姆勒大廈
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職位發布者
吳女士/HRM
剛剛活躍立即溝通
梅賽德斯一奔馳(中國)投資有限公司
Mercedes-Benz Group at a glance Mercedes-Benz Group AG is one of the world's most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services. The company founders, Gottlieb Daimler and Carl Benz, made history by inventing the automobile in 1886. As a pioneer of automotive engineering, Mercedes-Benz sees shaping the future of mobility in a safe and sustainable way as both a motivation and obligation. The company's focus therefore remains on innovative and green technologies as well as on safe and superior vehicles that both captivate and inspire. Mercedes-Benz continues to invest systematically in the development of efficient powertrains and sets the course for an all-electric future: The brand with the three-pointed star pursues the goal to go all-electric, where market conditions allow. Shifting from electric-first to electric-only, the world’s pre-eminent luxury car company is accelerating toward an emissions-free and software-driven future. The company's efforts are also focused on the intelligent connectivity of its vehicles, autonomous driving and new mobility concepts as Mercedes-Benz regards it as its aspiration and obligation to live up to its responsibility to society and the environment.關于梅賽德斯-奔馳集團股份公司梅賽德斯-奔馳集團股份公司是一家享譽全球的汽車企業，集團通過梅賽德斯-奔馳股份公司提供豪華乘用車及輕型商務車產品；同時通過梅賽德斯-奔馳出行股份公司提供金融、租賃、汽車訂閱及短期租賃服務、車隊管理，充電及支付相關的數字化服務、保險經紀和其他創新出行服務。1886年，梅賽德斯-奔馳集團的兩位創始人戈特利布·戴姆勒與卡爾·奔馳發明了汽車，由此開啟了梅賽德斯-奔馳的歷史征程。梅賽德斯-奔馳始終將安全、可持續的未來出行方式視為發展動力和己任，為此不斷對創新、綠色的出行技術加大投入，以打造安全、卓越、令人向往的汽車產品。梅賽德斯-奔馳致力于持續投入并打造高效的動力系統，為全面電動的未來奠定堅實基礎：在市場條件允許的情況下，三叉星徽品牌致力于實現全面純電動的目標。這家全球聞名的豪華汽車制造商正在加速奔向零排放和軟件驅動的未來。此外，梅賽德斯-奔馳同樣在智能互聯、自動駕駛及全新出行解決方案等領域不斷深耕，并不斷致力于踐行對社會與環境的堅定承諾。
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