職位描述
海外營銷新媒體營銷市場績效營銷酒店/民宿
關鍵詞：市場績效營銷經驗
About the jobDash Living, a growing hospitality industry startup specializing in co-living, hotels, and serviced apartments, is seeking a highly motivated Digital Marketing Specialist. In this role, you would be responsible for managing SEM campaigns, overseeing our Chinese social media accounts, and assisting with other ad-hoc campaign tasks.
Working alongside our regional marketing team, you will help escalate our growth through digital marketing strategies. To be successful, you must be adept at data analytics and report generation since regular reporting to senior management on campaign performance forms a crucial part of the role.
Responsibilities:
● Manage and oversee all SEM accounts, ensuring they are optimized for performance and within set budget parameters.
● Develop and execute an SEM strategy that aligns with our overall marketing goals, taking into consideration target audiences, competitive landscape, and company objectives.
● Conduct consistent optimization of all SEM initiatives, leveraging data insights to inform decisions and improve performance. This will include refining keyword strategies, improving ad creative, and adjusting bids as necessary.
● Regularly monitor, evaluate, and present the performance of SEM campaigns, using these insights to improve future strategies and campaigns.
● China Social Accounts Management: This significant part of the role involves the following responsibilities:
a) Account Interface Design: Ensure the layout, design, and overall appearance of social media accounts are engaging and user-friendly.
b) User Journey Optimization: Continually enhance the user experience on our social media channels to ensure a smooth and intuitive user journey.
c) Social Campaign Execution: Develop, manage, and execute social media campaigns tailored for the Chinese market, focusing on engaging content and targeted reach.
d) Content Publication: Regularly publish and update compelling content across different social media platforms to keep the audience engaged and informed.
● Assist with ad-hoc campaign tasks, including email marketing support and content consolidation, contributing to broader team projects and initiatives. This dynamic role requires the ability to handle multiple responsibilities, effectively support different campaigns, and collaborate productively with the team to successfully achieve project goals.
Requirements:
● Bachelor's degree in business, marketing, or related field.
● At least 3 years of SEM campaign management experience, with hands-on skills in creating, optimizing, and sustaining successful SEM strategies.
● Strong data management and analytical abilities, to interpret complex campaign data and leverage these insights for performance improvement.
● Proven project management skills, with the capacity to oversee multiple projects and adhere to timelines while maintaining quality.
● Excellent communication skills, capable of clearly conveying ideas, receiving feedback, and collaborating with team members and stakeholders effectively.
● Familiarity with Chinese social media platforms and knowing how to manage accounts on these platforms for daily operations
工作地點
甘井子區大連騰飛園區
相似職位
查看更多相似職位
熱門公司推薦
- 霸王茶姬招聘
- 肯德基招聘
- 順豐招聘
- 美團招聘
- 京東招聘
- 餓了么招聘
- 比亞迪招聘
- 中國一汽招聘
- 北京汽車招聘
- 蔚來招聘
- 東風汽車招聘
- 長城汽車招聘
- 奇瑞汽車招聘
- 理想汽車招聘
- 長鑫存儲招聘
- 天江藥業招聘
- 藍月亮招聘
- 安踏招聘
- TCL招聘
- 海信招聘
- 聯想招聘
- 海康威視招聘
- 寧德時代招聘
- 中興招聘
- 新松招聘
- 京東方招聘
- 申通招聘
- 圓通招聘
- 中通招聘
- 百世物流招聘
- 德邦物流招聘
- 麥當勞招聘
- 星巴克招聘
- 海底撈招聘
- 蜜雪冰城招聘
- 瑞幸招聘
- 雀巢招聘
- 騰訊招聘
- 百度招聘
- 快手招聘
- 字節跳動招聘
- 新華網招聘
- 小米招聘
- 招商銀行招聘
- 中信銀行招聘
- 北京銀行招聘
- 興業銀行招聘
- 交通銀行招聘
- 建發集團招聘
- 中國移動招聘
- 中國聯通招聘
- 中國電信招聘
- 中糧集團招聘
- 國藥控股招聘
- 中廣核招聘
- 中國船舶招聘
- 強生中國招聘
- 匯豐中國招聘
- 宜家招聘
- 立邦中國招聘
- 伊利招聘
- 青島啤酒招聘
- 京港地鐵招聘
- 寶馬招聘
- 小鵬汽車招聘
- 華為招聘
- 特斯拉招聘
- 吉利招聘
- 奔馳招聘
- 海爾招聘
- 美的招聘
- 京東方招聘
- 施耐德電氣招聘
- 德邦物流招聘
職位發布者
杜曉琳/人事經理
立即溝通
一尚生活(大連)科技有限公司About Dash LivingDash Living is Asia Pacific’s leading manager& operator of living sector assets in Hong Kong, Singapore, Japan and Australia. In 2025, Dash Living was acquired by Rava Partners, the real estate private equity arm under Hillhouse, further strengthening its growth trajectory and regional expansion plans. With more than 2,000 rooms currently in our portfolio, Dash creates a global accommodation community through sharing economies, tech, and unique member experiences, empowering living in a connected world. Dash Living manages assets on behalf of renowned real estate investment managers such as BlackRock, Greystar, Schroders, PGIM Real Estate, Hines, and more.
公司主頁